Master The Cycle Of Creation

The featured image is a recent (and all-time favorite) creation from Laced By Liv, as a gift from my team. 

4 Phases Of Creation

I live and create in 90-day cycles. This mindset is a byproduct of several books as well as the core structure of my training inside of Warrior – but for anyone, 90-days is a perfect amount of time to create something significant.

90-days is enough time to move the needle inside any area of your life, but not too much time where life can shift so dramatically, nerfing your best intentions of creation.

When I examine the process of creation, I realize the creation part merely is one of four steps in my mental framework to get things done. Close friends of mine joke that my superpower is declaring what I am going to do, and then doing it.

When I see people struggling to create, more often than not, they are focused on the vision of what they want to create. The exciting idea.

It’s easy to think about the million dollars you want to make.
It’s hard to do the work required to turn those ideas into a reality.

Here is the simple approach for creation I use in a very fluid manner. I can’t say there’s a precise moment in time one phase begins, and one phase ends, but when I look back at anything I’ve created, every project has these distinct phases.

Phase 1: Plan

Planning is more than coming up with a great idea. The ultimate goal of planning is to understand what’s required to make your idea a reality.

You have a certain amount of resources available.

Your base skills, your knowledge, your financial resources, and your time.

Is this enough? What other skills, knowledge, money, and time will you require?

In the planning phase, I run through a series of questions, sometimes mentally, and other times I am writing them all out, to get clear on what I’ll need.

  • What do I want to create?
  • What does it look?
  • What does it feel like?
  • What are the resources required (skills, knowledge, money, time)?
  • What resources are available to me today?
  • What resources will I need to procure?
  • What is the timeline?
  • Are their potential obstacles in my way?
  • How will I overcome these obstacles?


Is planning as fun as wild ideation and dreams of a bigger future? Not exactly.

But planning is the ninja skill of elite creators and should be taken very seriously.

Phase 2: Create

Creation is where everyone wants to start. Creation is fun. Creation has energy. Creation is where the proverbial rubber meets the road.

This phase requires the most energy and comes with the most risk. If you’re going to get sidelined in this whole process, the creation phase is where it will be.

Proper planning gives you the foresight to overcome many obstacles, but it also gives you the courage to persevere through the unknown obstacles.

I break down creation into four parts.

  1. What do I want to create in 90-days?
  2. Where do I need to be this month to be on track?
  3. What do I need to do this week to hit my monthly target (item #2)?
  4. What are four things I can do this week to hit the weekly target (item #3)?


Tackle Parts 1 & 2 in the planning phase. Parts 3 & 4 are ongoing micro-plans you set weekly.

All of this is fluid with regular check-ins to ensure the plan, and your end-target of creation is in alignment with what you truly want.

Phase 3: Launch

Much of what I create is for clients and end users. In this case, everything requires a successful launch.

If you create a project in the woods and no one discovers it, does it exist?

The launch is a project, within a project, with added questions to get clear on how it is you want to bring your creation to the marketplace:

  • Who is my ideal target?
  • How will I reach them?
  • What action do I want my audience to take?
  • What are additional resources required for launch?
  • What is the timeline and date for launch?


A successful launch reaches the right amount of people, during a compressed timeline, to achieve your business objectives.

Phase 4: Fulfill

Finally – the least sexy part of all of this – delivering on your service or product.

Fulfillment is the often ignored step-brother of creation. So much time, energy, and effort exerted in the previous three phases; you can be caught off-guard when it is time to fulfill.

Oddly, fulfillment is the doorway to a new Phase 1, a different project of creation.

Know what needs to happen immediately after a project hits the market, but beyond that, to keep the momentum, new plans and creations have to get spun up as soon as possible.

Find Your Own Flow

Creation is a fluid dance with yourself and the neverending demands of others. When I reflect back on my own “superpower” of creation, I realize I’m only able to create when I get clear in all of these phases – which requires a lot of time and space.

Use my frame as a springboard for your own creation framework. The sooner you start thinking about creation as a collection of clear parts, the easier it becomes to create on a more consistent basis.

Interested in weekly training on these topics and more? Check out our new private membership group – The Creative Syndicate.

Leave a Reply

Your email address will not be published. Required fields are marked *